About Us


Welcome to the # Collaborate Store tribe!


Hi! We are Catherine and Charley, the main gals behind # Collaborate Store. We are so happy you have popped by and hope you love hearing about our glittery adventures as much as we love sharing it with you...

From humble beginnings on Greville Street, Prahran in February 2016, our little store came to life. A ‘collaboration’ between Melbourne brands itutu jewellery and In The Bowl homewares to bring you # Collaborate Store, a new creative retail space.

# Collaborate Store is a colourful, curated collection of Australian brands, artists and designers. From fashion, jewellery, body, wellness and everything in between, our makers and designers are the heartbeat behind our store. We support the little guys and gals! Local, handmade and socially conscious brands are where it’s at.

Fast forward two years - a lot of hard work, copious amounts of glitter and our new look flagship store was open for business at South Melbourne Market! This market has introduced us to so many amazing people, makers, designers, fellow business owners and of course our wonderful customers. We are so grateful to be a part of this community.   

So come and join us! Pop in for your glitter fix and a smile. We hope to see you all soon.

Catherine & Charley xxx

Hey You!

Have you joined the Collaborate tribe yet? Nothing but colour and glitter coming your way. Enjoy 10% off your first order. xxx